How Galleria Dallas Turned Empty Storefronts Into a Seasonal Destination
Reposted from ICSC.com July 7, 2026 The Short Version Galleria Dallas transformed two long-vacant storefronts into The BooMont Hotel, a 7,700-square-foot immersive attraction that welcomed nearly 31,000 visitors. The 2026 ICSC MAXI Gold-winning activation generated more than $250,000 in ticket revenue and helped lift sales among tenants by 8.2% year over year. The campaign used […]
